Paid search

Capture every dollar of demand at the moment of intent.

We turn your paid search program from a cost center into the most predictable revenue engine in your stack, fully managed across Google, Microsoft, and Amazon.

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How we work

How we run paid search.

A disciplined four-step engagement, with no rotating juniors and no quarterly reviews. The team that runs your account is the one that pitched it.

01

Audit account & query data

Forensic review of account structure, match types, conversions, and the queries actually driving spend.

02

Restructure for intent

Rebuild campaigns around margin and intent tiers, not legacy buckets or platform defaults.

03

Launch & expand

Ship new ad copy, audiences, and bid strategies, then expand into adjacent demand as winners emerge.

04

Optimize weekly

Compound the winners, cut the losers, and reinvest budget into the highest marginal-return cohorts every week.

Capabilities

Every lever, pulled deliberately.

Paid search isn't one job. It's a dozen jobs running at the same time. Here's the full surface our team owns on your behalf.

Full account & competitive audit
Campaign + ad group architecture
Keyword strategy & match-type discipline
Ad copy testing (RSAs, sitelinks, callouts)
Bid strategy selection & tuning
Negative keyword hygiene
Audience layering & in-market overlays
Conversion tracking & GA4 instrumentation
Quality Score optimization
Shopping & Performance Max management
Brand defense & competitor bidding
Geo, dayparting, device bid mods
Certified across every platform that matters
Google Ads
Microsoft Ads
Amazon Ads
YouTube Ads
Apple Search
Reddit Ads
Common questions

Questions buyers ask before they sign.

If you don't see yours, mention it on the call. We'd rather over-answer up front than create surprises later.

Most in-house teams own paid search as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.
12 months is our standard. The first quarter is rebuild: restructuring the program, fixing instrumentation, shipping a baseline test plan. Quarter two is where compounding starts to show. Most of our clients are in year three or beyond.
A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.
Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.
The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.
Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.
A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.
Compounds with

Often paired with.

Paid search performs best when the channels around it are working too. These are the services we most commonly run alongside it.

Service · Organic searchSEO
Service · Display + retargetingProgrammatic & remarketing
Service · Attribution + measurementData & analytics
Free paid search audit

Get a free paid search audit.

A senior strategist will tear down your Google + Microsoft Ads accounts and send back 3–5 specific opportunities to lower CAC and lift ROAS. Free. No pitch.

Request your free audit

Typical turnaround: 5 business days · 100% confidential

A senior strategist personally reviews your account
Specific opportunities ranked by impact and effort
Competitive benchmark vs. peers in your category
90-day roadmap to connect the dots between insights and action