Families research senior living on Google, in AI answers, and on review sites long before they call. We make sure your communities show up with clear answers on care, cost, and fit, then turn that interest into tours and move-ins.
A senior living marketing agency helps communities attract qualified inquiries, book tours, and fill units. That means showing up when adult children and older adults search for care, answering their questions about levels of care, cost, and daily life, and following up until they are ready to move.
At Sentic, that work spans SEO and local search, AI search optimization, paid search, paid social, and websites, all measured against tours and move-ins rather than clicks.
National senior housing occupancy in the third quarter of 2026, the 21st straight quarter of occupancy gains.
Source: NIC, Oct. 1, 2026 (NIC MAP data)Primary markets tracked by NIC MAP were at 90% occupancy or higher in the third quarter of 2026.
Source: NIC, Oct. 1, 2026 (NIC MAP data)Share of family caregivers who are women. Adult daughters and daughters-in-law most often lead the senior care search.
Source: A Place for Mom caregiver survey, 2025The decision is personal, the buyers are often a family, and ad platforms limit how you can target. Marketing has to work within all three.
Ad targeting rules summarized from Google’s personalized advertising policy and Meta’s Special Ad Categories documentation. Confirm with your counsel which rules apply to your ads.
Older adults and their adult children research together, often from different cities. Your website, listings, and ads have to answer both sets of questions.
A move often follows a health change or a hard family conversation. Prospects need education, reassurance, and patient follow-up, not pressure.
In the U.S., Google does not allow age, gender, or ZIP code targeting for housing ads. Meta’s housing Special Ad Category fixes ages at 18 to 65+ and requires at least a 15-mile radius around a location. Campaigns have to win on search intent, geography, and creative.
Families compare communities in Google Maps, on review sites, and in AI answers. Accurate listings, strong reviews, and clear care and pricing information decide who makes the list. In our State of AI Visibility study, AI answers named senior living operators most often but linked to directories for 75% of citations.
Four steps, run by the same senior team from kickoff onward.
Map inquiries, tours, and move-ins by community and source, and fix tracking gaps before spending more.
Optimize each community’s Google Business Profile, location pages, and care-level content so it appears in Maps, search, and AI answers.
Run paid search and policy-compliant paid social by community, focused on the care levels with open units.
Connect leads to your CRM, speed up response, and report on tours and move-ins, not just clicks.
Results from independent living, assisted living, and memory care clients.
If you don’t see yours, get in touch. We would rather answer it up front.
A senior strategist will review your search, AI, and paid media presence for each community and send back specific ways to drive more tours and move-ins. Free. No pitch.
Typical turnaround: 5 business days · 100% confidential