Privacy Policy

This Privacy Policy explains how Sentic Technologies, Inc. ("Sentic," "we," "our," or "us") collects, uses, shares, and protects personal information when you visit sentic.io (the "Site"), contact us, request an audit, book a meeting, subscribe to our emails, or work with us as a client or partner (together, the "Services").

1. Information We Collect

1.1 Information You Provide Directly

We collect information you choose to give us, for example when you fill out a contact or audit form, book a meeting, subscribe to our emails, or work with us. This may include:

• Contact details, such as your name, email address, phone number, company, and job title;
• Information about your business and marketing goals that you share in forms, calls, and emails;
• Communications you send us, including questions, feedback, and correspondence;
• Billing contact details and payment records if you become a client.

1.2 Information We Collect Automatically

When you visit the Site, we and our service providers may automatically collect certain technical and usage information, including:

• Log data such as your Internet Protocol (IP) address, browser type and version, operating system, referring URLs, pages viewed, and the dates and times of your visits;
• Device information, such as device type, operating system, and browser settings;
• Usage information, such as the pages you view, the links you click, and how you interact with the Site;
• Cookies, pixel tags, web beacons, and similar tracking technologies, as further described in Section 5 below.

1.3 Information from Third Parties

We may receive information about you from third parties, such as social media and advertising platforms, analytics providers, business data providers that identify the companies visiting our Site, scheduling tools, and partners who refer you to us. We may combine it with information we collect directly.

2. How We Use Your Information

We may use the information we collect for various purposes, including:

• To operate, maintain, and improve the Site and our Services;
• To respond to inquiries, audit requests, and meeting bookings;
• To provide marketing services to our clients and manage client relationships, including invoicing;
• To communicate with you about proposals, projects, and support;
• To send administrative messages, such as updates to our policies;
• To send marketing emails about our services, insights, and events, which you can opt out of at any time;
• To monitor and analyze trends, usage, and activities in connection with our Services and for marketing and advertising purposes;
• To measure and improve our advertising, including showing relevant ads on other websites and platforms;
• To understand which companies visit our Site, for business development;
• To protect the security of the Site, including preventing spam and fraud;
• For any other purpose disclosed to you at the time of collection or for which you have given your consent;
• To comply with applicable legal requirements, judicial proceedings, court orders, or governmental regulations;
• To protect the rights, property, or safety of Sentic, our clients, or others.

3. How We Share Your Information

We may share information about you as follows or as otherwise described in this Policy:

3.1 Service Providers

We may share your information with vendors and service providers that work on our behalf, such as website hosting, analytics, customer relationship management, scheduling, email delivery, and advertising providers. They may use your personal information only to provide those services to us.

3.2 Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, acquisition, sale of company assets, financing, or acquisition of all or a portion of our business by another company, in which case your information may be transferred to the acquiring entity.

3.3 Advertising Partners

We may share information with advertising partners to measure our ads and show you relevant ads on other websites and platforms. These partners may use cookies and similar technologies to collect information about your use of the Site and other websites over time.

3.4 Legal Requirements

We may disclose your information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

3.5 Protection of Rights

We may disclose your information if we believe it is necessary to enforce our agreements or policies, or to protect the rights, property, and safety of Sentic or others.

3.6 With Your Consent

We may share your information with your consent or at your direction.

3.7 Aggregated and De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you without restriction.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, reporting, or contractual requirements, and as described in this Policy. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information and whether we can achieve those purposes through other means, and the applicable legal requirements. We may also retain certain information as required by law or for legitimate business purposes.

5. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, pixel tags, scripts, and similar technologies to collect information about your use of the Site. Cookies are small text files a website stores in your browser so it can recognize your browser on later visits. We use the following categories of cookies:

• Strictly Necessary Cookies: These are required for the Site to work and to remember your privacy choices. They cannot be switched off through our cookie banner.
• Performance and Analytics Cookies: These let us count visits and traffic sources so we can measure and improve how the Site performs.
• Functional Cookies: These support features you choose to use, such as booking a meeting through our scheduling tool. They may be set by the providers of those features.
• Targeting and Advertising Cookies: These may be set by our advertising partners to measure our ads and show you relevant ads on other websites and platforms.

You can accept or decline non-essential cookies through our cookie banner. You can also set your browser to refuse cookies or alert you when a cookie is sent, although some parts of the Site may not work properly. Your choices apply only to the browser and device you set them on.

For the specific cookies and tools we use, see our Cookie Policy.

6. Your Choices and Rights

6.1 Access, Correction, and Deletion

You may ask us to access, correct, or delete personal information we hold about you by emailing privacy@sentic.io. We may keep some information where the law requires it or for legitimate business purposes, such as records of client work and invoices.

6.2 Marketing Communications

You may opt out of our marketing emails by using the unsubscribe link in any email or by contacting us. If you opt out, we may still send you messages about an active inquiry, proposal, or client engagement.

6.3 Cookies

You can change your cookie choices at any time through the cookie settings link on the Site, or adjust your browser settings to refuse cookies. See our Cookie Policy for details.

6.4 California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), including the right to know, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination. To exercise these rights, please contact us at privacy@sentic.io.

6.5 EEA/UK Residents

If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), you may have certain rights under the General Data Protection Regulation ("GDPR") or the UK GDPR, including the right to access, correct, or delete your personal data, the right to object to or restrict processing, and the right to data portability. To exercise these rights or to lodge a complaint with a supervisory authority, please contact us at privacy@sentic.io.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. No security system is perfect, and we cannot guarantee the security of your information. If a security breach affects your personal information, we will notify you as required by applicable law.

8. International Data Transfers

Your information may be collected, transferred to, stored, and processed in the United States and other countries whose data protection laws may differ from those where you live. Where required by applicable law, we use appropriate safeguards for international data transfers, such as Standard Contractual Clauses approved by the European Commission.

9. Children's Privacy

The Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of sixteen (16). If we become aware that we have collected personal information from a child under the age of sixteen without appropriate parental consent, we will take steps to delete such information. If you believe we have inadvertently collected information from a minor, please contact us at privacy@sentic.io.

10. Third-Party Links and Services

The Site may link to third-party websites and services that we do not own or control. We are not responsible for their privacy practices or content, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this Policy and may provide additional notice, such as a notice on the Site or an email. We encourage you to review this Policy periodically.

12. Contact Us

If you have any questions or concerns about this Policy or our privacy practices, please contact us at:

Sentic Technologies, Inc.
Attn: Privacy
205 N. Michigan Avenue, Suite 810
Chicago, Illinois 60601

Email: privacy@sentic.io

By using the Site, you acknowledge that you have read and understood this Privacy Policy.