SEO

Compounding traffic from the queries that actually convert.

Technical SEO, content, and authority building, planned with AI search in mind, so you earn rankings in Google and citations in AI answers.

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The short answer

What does an SEO agency do?

An SEO agency helps your pages show up, and rank higher, for the searches your buyers make. Our SEO work covers three areas: technical SEO (crawling, indexing, site speed, and structured data), content and on-page optimization, and authority building through digital PR and earned links. We plan all of it with AI search in mind, because AI Overviews and ChatGPT search pull from the same pages search engines already trust. See how the two fit together in AEO vs SEO.

How we work

How we run SEO.

A disciplined four-step engagement with no rotating juniors. The team that runs your account is the one that pitched it.

01

Technical & content audit

Crawl, index, content, and authority diagnostics across every page that matters.

02

Keyword & intent mapping

Map every commercial and consideration query to the right page, format, and search intent.

03

Build & optimize

Ship technical fixes, content briefs, and on-page rewrites in weekly cycles.

04

Earn authority

Digital PR, partner placements, and merit-based link building to compound trust over time.

Capabilities

What's included in SEO?

SEO isn't one job. It's a dozen jobs running at the same time. Here's the full surface our team owns on your behalf.

Full technical & on-page audit
Site architecture & internal linking
Keyword & intent research
Content strategy & briefs
On-page content optimization
Core Web Vitals & site speed
Structured data & schema
Backlink acquisition & digital PR
Local SEO & Google Business Profile
Multi-location SEO
E-E-A-T signal building
Search Console & GA4 instrumentation
The tools behind the work
Google Search Console
SE Ranking
Cairrot
Screaming Frog
Databox
Looker Studio
Common questions

Questions buyers ask before they sign.

If you don't see yours, mention it on the call. We'd rather over-answer up front than create surprises later.

SEO earns rankings in search results. AEO earns citations and mentions inside AI answers. AEO builds on SEO, so we run them together.
Most in-house teams own SEO as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.
Yes. Every SEO program includes the groundwork AI engines rely on: crawlable pages, structured data, clear answers to buyer questions, and consistent entity information. To go further, our AEO service adds AI visibility audits, citation tracking across ChatGPT, Gemini, Perplexity, and Google’s AI features, and content built to be cited.
A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.
Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.
The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.
Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.
A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.
Compounds with

Often paired with.

SEO performs best when the channels around it are working too. These are the services we most commonly run alongside it.

Service · Answer engine optimizationAEO
Service · High-intent demand capturePaid search
Service · Conversion-built sitesWebsites
Results

Results from clients we have done this for.

LUMA Hotels
Hospitality
+445%

YoY revenue growth across NYC and San Francisco properties

Read the LUMA Hotels case study
Skydeo
SaaS
+378%

growth in organic search appearances for the data-intel platform

Read the Skydeo case study
Animated Storyboards
B2B
+532%

increase in form fills despite a 70% cut in paid traffic

Read the Animated Storyboards case study

See all results

Free SEO audit

Get a free SEO audit.

A senior strategist will audit your technical, content, and authority health, and send back 3 to 5 specific opportunities to grow organic revenue. Free. No pitch.

Request your free audit

Typical turnaround: 5 business days · 100% confidential

A senior strategist personally reviews your account
Specific opportunities ranked by impact and effort
Competitive benchmark vs. peers in your category
90-day roadmap to connect the dots between insights and action