Programmatic & remarketing

Reach the right buyer on every screen they own.

Programmatic display, video, CTV, and remarketing, bought with first-party data, measured against real revenue, never bought on autopilot.

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The short answer

What is programmatic advertising?

Programmatic advertising is the automated buying of display, video, connected TV (CTV), and audio ads through demand-side platforms (DSPs), with data deciding which impressions are worth buying. Remarketing is the part aimed at people who have already visited your site or engaged with your brand. We plan and buy both with your first-party data, on platforms like The Trade Desk and DV360, and measure them against revenue.

How we work

How we run programmatic & remarketing.

A disciplined four-step engagement with no rotating juniors. The team that runs your account is the one that pitched it.

01

Audience & data audit

Inventory your first-party data, audience segments, and what each DSP can actually activate.

02

Strategy & creative

Map the journey across screens and build creative for each surface: display, video, CTV, audio.

03

Activate across DSPs

Run programmatic where your buyers actually are, with bid strategy tuned to incremental revenue.

04

Measure & re-target

Incremental lift studies, frequency caps, and remarketing flows that convert without fatiguing.

Capabilities

What's included in programmatic & remarketing?

Programmatic & remarketing isn't one job. It's a dozen jobs running at the same time. Here's the full surface our team owns on your behalf.

Audience strategy & segmentation
First-party data activation
DSP setup & negotiation (TTD, DV360)
Creative production (display, video, CTV)
Dynamic creative optimization (DCO)
Retargeting flows & frequency caps
CTV & OTT planning
Audio & podcast remarketing
Brand safety & supply-path optimization
Incremental lift measurement
CDP / DMP integration
Multi-touch attribution
Platforms we work in
The Trade Desk
DV360
StackAdapt
AdRoll
Criteo
Quantcast
Common questions

Questions buyers ask before they sign.

If you don't see yours, mention it on the call. We'd rather over-answer up front than create surprises later.

Programmatic is how ads are bought: automatically, one impression at a time, across many sites, apps, and screens. Remarketing is who you target: people who already know your brand. Most remarketing today is bought programmatically.
Most in-house teams own programmatic as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.
12 months is our standard. The first quarter is rebuild: restructuring the program, fixing instrumentation, shipping a baseline test plan. Quarter two is where compounding starts to show. Most of our clients are in year three or beyond.
A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.
Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.
The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.
Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.
A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.
Compounds with

Often paired with.

Programmatic & remarketing performs best when the channels around it are working too. These are the services we most commonly run alongside it.

Service · High-intent demand capturePaid search
Service · Brand + paid creativePaid & organic social
Service · Attribution + measurementData & analytics
Results

Results from clients we have done this for.

LUMA Hotels
Hospitality
+445%

YoY revenue growth across NYC and San Francisco properties

Read the LUMA Hotels case study

See all results

Free programmatic & remarketing audit

Get a free programmatic & remarketing audit.

A senior strategist will audit your DSP setup, audience strategy, and remarketing flows, and send back 3–5 specific opportunities to drive measurable revenue lift. Free. No pitch.

Request your free audit

Typical turnaround: 5 business days · 100% confidential

A senior strategist personally reviews your account
Specific opportunities ranked by impact and effort
Competitive benchmark vs. peers in your category
90-day roadmap to connect the dots between insights and action