Covenant Living

Overview

Covenant Living is one of the largest not-for-profit retirement living organizations in the U.S., with 16 communities across 10 states. They tasked us with attracting new residents and patients in the competitive senior living space while addressing the unique needs of individual communities.

Solution

Sentic developed an integrated digital marketing strategy to enhance Covenant Living’s visibility, engagement, and lead generation across multiple channels.

The approach included leveraging paid and organic strategies to promote each community’s unique offerings. Geo-targeted campaigns were crafted to drive high-quality traffic, with messaging tailored to resonate with seniors and their families. Advanced tools and automation, such as Google’s smart bidding, maximized efficiency, while targeted efforts increased visibility for events and community services. Organic content highlighted vibrant community life, creating an emotional connection with audiences and building trust among prospective residents and Adult Child Influencers (ACIs).

By combining data-driven decisions, consistent messaging, and a well-rounded content strategy, Sentic ensured that every touchpoint—from search to social media—aligned with Covenant Living’s broader goals.

Results

The integrated strategy delivered exceptional outcomes:

• Increased Engagement: Website traffic grew by 39%, and impressions across social media rose by 635%, expanding Covenant Living’s reach significantly.
• Enhanced Efficiency: Advertising costs decreased by 40%, while conversion rates improved by 101%, and cost per conversion dropped by 42%.
• Boosted Lead Generation: Leads surged by 263% YoY, supported by consistently higher engagement with social campaigns and boosted event visibility.
• Stronger Brand Presence: Social media audience growth of 85% reflected an expanding and engaged community, with increased direct inquiries signaling heightened interest.

Conclusion

Sentic’s holistic approach to digital marketing transformed Covenant Living’s online presence, enabling the organization to connect with key audiences more effectively. By aligning paid search, social media, and organic strategies, Sentic not only drove measurable results but also solidified Covenant Living’s position as a leader in the senior living space.