Owned-channel revenue that doesn't slow when ad costs rise.

Most in-house teams own email & SMS as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.

12 months is our standard. The first quarter is rebuild: restructuring the program, fixing instrumentation, shipping a baseline test plan. Quarter two is where compounding starts to show. Most of our clients are in year three or beyond.

A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.

Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.

The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.

Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.

A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.