How we do it

Extraordinary results requireextraordinary effort.

Most agency relationships start with execution and never grow beyond it. There's no long-term strategic thinking, no clear line to the business goals that actually matter, and over time the agency settles into order-taking.

We built the Sentic Growth Engine to do the opposite. We sit on the same side of the table, translate your annual business goals into quarterly roadmaps, and run weekly cycles against them. It's how we deliver proactive strategy that compounds for years, not campaigns that stagnate in a quarter.

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$10B+
In client revenue driven
130M+
Conversions delivered
15 yrs
Compounding expertise
94%+
Client retention rate
Operating principles

What extraordinary effort actually looks like.

Four things we refuse to compromise on. Together they explain the metrics on our case studies, and why our clients stay for years instead of months.

01

Senior people doing the work, not selling it.

Our partners run accounts. Our strategists are in your account every week, not just on the kickoff. There is no junior team behind the curtain executing what a senior pitched. The person who sold you the work is the person doing it.

02

Weekly cadence, not quarterly reviews.

We test, learn, and ship every week. By the time most agencies are scheduling their next QBR, we've already run six experiments, killed two, and scaled one. Velocity is the differentiator, and we engineer for it.

03

Data infrastructure before campaigns.

We fix attribution, tracking, and reporting before we touch budget. It's slower in the first 30 days and faster forever after. Most agencies skip this step because clients don't ask for it. We don't skip it.

04

The unglamorous work, owned.

Negative keyword grooming. Audience refresh cadences. Email deliverability hygiene. Page speed audits. The work that doesn't make case studies is the work that makes results compound. We do it without being asked.

How we operate

The Sentic Growth Engine.

Most agency relationships devolve into order-taking. Clients direct, agencies execute, and the strategic conversation slowly disappears. The Sentic Growth Engine is the operating model we built to make sure that never happens to one of our engagements.

01 / Annual
reviewed once a year

The North Star.

Every engagement starts with the business goal your CEO or board cares about most. Revenue, profitability, market share, retention: whichever number sets your year. That number becomes the North Star every marketing decision paces against.

02 / Quarterly
rewritten every 90 days

The Roadmap.

We break the annual goal into a quarterly marketing roadmap of what we'll build, test, and ship in the next 90 days, sequenced to compound. The roadmap is the strategic spine of the engagement and the document we'd refuse to start without.

03 / Weekly
run every week

The Cadence.

Every week, we run the work against the roadmap. Test hypotheses, ship campaigns, review performance, surface what's working, kill what isn't. Weekly client calls aren't status updates. They're decisions. By the time most agencies are scheduling their next quarterly review, we've already shipped a quarter's worth of experiments.

The Sentic Growth Engine exists for one reason: we believe agencies should deliver direction, not wait for it. The model forces us to bring strategy and execution to every conversation: proactively, in writing, tied to the business goal that matters. The result is an engagement where you stop briefing us on what to do next, because we're already three steps ahead.

How an engagement runs

How an engagement actually runs.

Not the sales-deck version. The real one.

Week 1–2

Audit and access

We get read-only access to every relevant platform, do a top-to-bottom audit, and surface what’s broken before we build anything new.

Week 3–4

Foundation

Tracking, attribution, and reporting infrastructure go in first. Boring. Necessary. Skipped by most agencies.

Week 5–8

Launch and test

Campaigns ship in waves. Hypotheses are written down before tests run. Winners scale; losers get killed without ceremony.

Ongoing

Compound

Weekly cycles. Monthly strategic reviews. Quarterly business reviews tied to real revenue. No theater.

Our people

Senior operators. No bench warmers.

We don't hire people to sit in pitches. We hire people who've run growth at scale and want to keep doing it.

Andrew Kauffman
Andrew Kauffman
Paid Search
Ben Nussbaum
Ben Nussbaum
Design / Marketplace
Ben Otfinoski
Ben Otfinoski
Partner & CEO
Brad Strickland
Brad Strickland
SEO & Web Dev
Cameron Rahmati
Cameron Rahmati
Social
Chad Clausen
Chad Clausen
Email & SMS
Claire Zmija
Claire Zmija
Client Ops
Cody Wescott
Cody Wescott
Marketplace
Dionte Pounds
Dionte Pounds
Partner & Head of Ops
EM
Ebenezer Momoh
Creative Editor
Jay Dancer
Jay Dancer
Development
Jennifer DiMotta
Jennifer DiMotta
Exec Advisor
JL
Jess Loeschen
Paid Media
Kieran Keliher-Burke
Kieran Keliher-Burke
Influencer Marketing
Lisa Koenn
Lisa Koenn
Analytics
Liv Fuller
Liv Fuller
Social
Logan Ice
Logan Ice
Strategy
Maddie Orsini
Maddie Orsini
Client Ops
Manahil Mousoof
Manahil Mousoof
SEO & Copywriting
Marcus O’Dell
Marcus O’Dell
Director of SEO & AI Search
Natalia Vasilyeva
Natalia Vasilyeva
Social
Ray Floden
Ray Floden
Finance
RJ
Rick Jacobs
Email / SMS
TN
Thao Nguyen
Paid Media
Certified, audited, vetted

We earn every badge we wear.

The platforms we run on don't hand out partner status. They audit for it.

Google Partner
Amazon Buy with Prime Partner
Databox Certified Partner
Certified Shopify Partner
G2 High Performer
WP Engine Agency Partner
Where we work

Chicago, with a team scattered across the U.S.

Headquartered in Chicago. Distributed across the U.S. Most of us have done this work in-house, at retailers, DTC brands, and SaaS, before we did it in an agency.

That means the team you work with has been on your side of the table. They know what it feels like to inherit a broken attribution model. They know the politics of a CMO trying to defend marketing spend in a board meeting. That perspective is in every audit, every weekly readout, every recommendation.

Sentic HQ · Chicago
205 N. Michigan Ave., Suite 810
Chicago, IL 60601
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See what extraordinary effort looks like on your account.

Start with a free audit. A senior strategist will analyze your current marketing and send a teardown with 3 to 5 specific opportunities.

Request your free audit Or schedule a call