Privacy rules and consent requirements keep tightening, and the tags on most marketing sites were not built for them. We audit what your site collects and when, fix what fires before visitors agree, and set up consent so your analytics and ad platforms keep working.
A consent compliance audit checks what your website collects, when, and where it sends it. We load your site as a new visitor, record every tag, cookie, and request before and after a consent choice, and compare that with what your banner and privacy policy say.
Then we fix the gaps: consent banner and consent manager setup, Google Consent Mode, Tag Manager triggers, server-side tagging, and the settings in your ad and analytics platforms. We work alongside your legal counsel, who makes the final calls on policy.
Consent types in Google’s consent mode, including ad_user_data and ad_personalization for advertising.
Source: Google Tag Platform, consent mode overviewWays to run consent mode. In basic mode, Google tags stay blocked until a visitor makes a choice. In advanced mode, tags load and send cookieless pings while consent is denied.
Source: Google Tag Platform, consent mode overviewA federal court vacated part of HHS guidance on online tracking technologies: the part covering public pages visitors reach without logging in.
Source: HHS, use of online tracking technologiesMost problems are not in the banner people see. They are in the tags behind it, and in setups that changed after launch.
This page is general information, not legal advice. Consent mode details from Google’s consent mode documentation; healthcare guidance status from HHS. Confirm with your counsel which laws apply to you.
Analytics and ad tags often load on the first page view, before the banner records a choice. That is the gap privacy complaints usually point to.
Some website platforms’ built-in banners only manage the platform’s own cookies, not tags loaded through Google Tag Manager. The banner looks right while tags keep firing.
We have seen clients receive legal demand letters tied to tracking that fired before consent. Fixing the setup early costs less than responding after the fact.
A page about a condition combined with an identifier like an IP address can reveal sensitive information. Healthcare organizations need to know exactly which tools see that data.
An audit-first process, with the option to have us fix everything or hand the fix list to your team.
Record every tag, cookie, and request before and after a consent choice, and review your banner, consent manager, privacy policy, and Tag Manager container.
Rank every issue by risk and effort, and choose between an audit with a fix list for your team or full implementation by Sentic.
Configure the consent manager and Google Consent Mode, add consent checks to Tag Manager triggers, move tags server-side where it helps, and remove tags you no longer use.
Retest every tag after the fixes, document the final setup, and recheck after site launches, new tags, or platform changes.
If you don’t see yours, get in touch. We would rather answer it up front.
Request a consent audit and a senior analytics lead will review your consent setup and tracking, show you what fires before consent, and lay out how to fix it.
100% confidential