When people search for a business near them, Google shows the map, reviews, and AI answers before your website. We make sure every location shows up with accurate details, strong reviews, and pages that answer local questions, whether you run one location or dozens.
Multi-location SEO is the work of getting each of your locations found in local search. It covers a Google Business Profile for every location, a page on your website for each one, consistent business details across directories, reviews, and local content, managed so the brand stays consistent while each location competes in its own market.
At Sentic, local SEO runs alongside technical SEO and AI search optimization, so the same location data that powers Google Maps also gives AI answers accurate details to cite.
Main factors Google uses for local results: relevance, distance, and prominence.
Source: Google Business Profile Help, local ranking tipsGoogle Business Profile per location. Google says not to create more than one profile for each location of your business.
Source: Google guidelines for representing your businessApproximate driving time from its base that a service-area business’s service area should generally stay within, with exceptions for some businesses.
Source: Google guidelines for representing your businessEach location competes in its own market, but every location shares one brand, one website, and one reputation. The work has to scale without turning into copy-and-paste.
Google guidance summarized from Google Business Profile Help and Google’s guidelines for representing your business.
Distance depends on where each searcher is, so a location has to be relevant and well known in its own area. A strong brand does not carry a weak listing in a new market.
One outdated phone number or set of hours can spread across Google, directories, and AI answers. At scale, keeping names, addresses, phone numbers, and hours consistent is a system, not a one-time fix.
Pages that repeat the same text with a new city name give search engines and AI tools little reason to rank or cite them. Each page needs the details that make that location different.
AI tools answer near-me and best-in-city questions using Business Profiles, reviews, directories, and location pages. In our State of AI Visibility study, directories earned 75% of AI citations in senior living.
Four steps, run by the same senior team from kickoff onward.
Review each Business Profile, directory listing, location page, review profile, and local ranking, then rank the fixes by impact.
Claim and verify profiles, correct categories and business details, build or rebuild location pages, and add LocalBusiness schema.
Grow reviews, earn local links and mentions, and publish location content that answers the questions customers ask.
Track calls, direction requests, website clicks, rankings, and leads for each location, so you can see which markets need attention.
Results from clients with communities and properties in more than one market.
If you don’t see yours, get in touch. We would rather answer it up front.
A senior strategist will review your Business Profiles, listings, location pages, and local rankings, and send back specific ways to drive more calls, visits, and leads for each location. Free. No pitch.
Typical turnaround: 5 business days · 100% confidential