Articles bylined “Sentic Team” come from the strategists, analysts, and builders who run Sentic’s client programs. Sentic is a national digital marketing agency specializing in AI search optimization, SEO, paid search, paid and organic social, and websites. Every article is reviewed by Marcus O’Dell, our Director of SEO and AI Search, before it’s published.
Who is the Sentic Team?
We’re a fully remote team that has worked with brands across the US since 2016. The people who write our articles are the same people who run client accounts every week, so what you read here comes from work we do, not from summaries of what others have said.
No rotating juniors. The team that runs your account is the one that pitched it. Our leadership:
- Ben Otfinoski, Partner and CEO
- Marcus O’Dell, Director of SEO and AI Search
- Dionte Pounds, Partner and Head of Operations
What does the Sentic Team write about?
We write about the channels we run for clients, with a focus on what has changed and what to do next:
- AI search optimization: how ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Microsoft Copilot, Perplexity, and DeepSeek find and cite brands. See our AEO services.
- SEO: technical SEO, content, and authority building. See our SEO services.
- Paid search: search and shopping campaigns, measured against revenue. See our paid search services.
- Paid and organic social: campaigns and content, measured against sales and leads. See our social services.
- Websites and analytics: builds on WordPress, Webflow, Duda, Shopify, and custom HTML, plus GA4 and attribution. See our website and data and analytics services.
How do we make sure our articles are accurate?
- Primary sources. We link every outside statistic to the source that published it, such as Google’s documentation or the original study, and we date anything time-sensitive.
- Practitioner review. Marcus O’Dell reviews every article before it goes live. Company facts and numbers are confirmed by Ben Otfinoski.
- Updates. We revisit articles when platforms change, so the advice keeps up with how they work today.
- Our own data. Our State of AI Visibility study of 55 US brands is original research we ran and publish openly.
- No guarantees. No one controls what an AI engine says. We won’t promise rankings, citations, or placement, and we’ll tell you when advice you’ve heard elsewhere doesn’t hold up.
What results stand behind our advice?
Across our client work, we’ve driven $10B+ in client revenue and 130M+ conversions, with a 94%+ client retention rate across 40+ client accounts. Read the details on our results page.
Articles by the Sentic Team
- Video Marketing Strategy: How to Plan, Create, and Measure Video in 2026
- How to Choose a PPC Agency: What to Ask Before You Sign
Browse everything we publish on Insights.
Frequently asked questions
Who writes Sentic Team articles?
The strategists, analysts, and builders who run Sentic’s client programs. Every article is reviewed by Marcus O’Dell, Director of SEO and AI Search, before it’s published.
How does Sentic check its articles for accuracy?
We link every outside statistic to its primary source, date anything time-sensitive, and update articles when platforms change. Company facts and numbers are confirmed by Ben Otfinoski, Partner and CEO.
How can I contact the Sentic Team?
Call (833) 525-0705, email contact@sentic.io, or request a free growth audit at sentic.io/audit.
Work with the team behind the articles
Request a free growth audit, and a senior strategist will review where you stand today. You can also see our AEO services or learn how we work.