Jerry’s Artarama

Overview

Jerry’s Artarama sought to enhance its online presence and boost sales for its most popular brands through a focused PPC strategy. Facing a competitive online marketplace, the company aimed to increase website traffic, improve product visibility, and capture the attention of high-intent shoppers actively searching for their products or brand.

Problem

The primary challenge was driving visibility and sales in a crowded market while ensuring Jerry’s Artarama remained top-of-mind for potential customers, particularly for their top-selling products.

Solution

To address this, we implemented a targeted PPC strategy that combined Shopping and Branded Search campaigns:

• Shopping Campaigns: Designed to showcase Jerry’s Artarama’s popular products directly in search results, making it easy for shoppers to discover and purchase desired items.
• Branded Search Campaigns: Focused on capturing high-intent traffic from users actively searching for Jerry’s Artarama or the specific brands they carry, ensuring the company maintained visibility at critical decision-making moments.

This dual approach strategically aligned with the shopping behaviors of their audience, maximizing reach and relevance.

Results

The targeted PPC campaigns delivered impressive outcomes:

• Clicks: Increased by 10% year-over-year, reflecting enhanced engagement and visibility.
• Purchases: Rose by 13%, indicating stronger conversion rates from targeted traffic.
• Revenue: Grew by 18% YoY.

The results showcased the effectiveness of a well-executed PPC strategy, solidifying Jerry’s Artarama’s position as a leading online art supplier while driving significant growth in both engagement and revenue.

Services behind these results

This engagement used Sentic’s paid search management. See how we approach ecommerce marketing. Want results like these? Request a free growth audit and we’ll show you where your biggest opportunities are.