Patients research symptoms, treatments, and providers in search and AI assistants before they book. We help practices and health organizations show up with trustworthy answers, while keeping tracking and targeting within today’s privacy rules.
A healthcare marketing agency helps providers, practices, and health organizations attract new patients through search, AI search, paid media, and websites, while respecting the privacy rules that apply to health data. The work covers local listings, expert-reviewed content, compliant advertising, and tracking that avoids sharing protected health information.
Sentic provides SEO, AI search optimization, paid search, paid social, websites, and analytics for healthcare and senior care organizations, working alongside your compliance team.
A federal court vacated part of HHS’s guidance on online tracking technologies for HIPAA-covered entities. HHS still publishes the rest of the bulletin.
Source: U.S. Department of Health and Human ServicesMeta began restricting custom conversions that suggest specific health conditions, so they cannot be used to run new campaigns.
Source: Meta for DevelopersThe FTC finalized updates to its Health Breach Notification Rule, clarifying that it applies to health apps and similar technologies not covered by HIPAA.
Source: Federal Trade CommissionHealth marketing has stricter rules on data and targeting, and patients hold providers to a higher standard of trust.
This page is general information, not legal advice. Review tracking and advertising decisions with your compliance team and legal counsel.
HHS has warned HIPAA-covered entities about tracking technologies that disclose protected health information, especially on authenticated pages such as patient portals. We review tags and forms with your compliance team before campaigns launch. See the HHS bulletin.
Google lists health among the sensitive categories in its personalized advertising policy, and Meta restricts custom conversions that suggest health conditions. Campaigns rely more on search intent, location, and strong creative.
Patients look for credentials, reviews, and clear information. Content written or reviewed by qualified clinicians matters for patients, search engines, and AI assistants.
Patients often look for providers near them. Accurate listings, location pages, and reviews for every location and provider help you get found.
Privacy first, then visibility, then campaigns.
Audit pixels, forms, and analytics with your compliance team so measurement does not expose patient data.
Clean up listings, provider and location pages, and reviews across every location.
Answer patient questions with clinician-reviewed content and structured data that search engines and AI assistants can understand.
Use search campaigns built on intent and policy-aware social, and measure appointment requests with privacy-safe methods.
Results from memory care and senior living clients that serve residents and patients.
If you don’t see yours, get in touch. We would rather answer it up front.
A senior strategist will review your local, AI, and paid media presence and flag tracking risks, then send back specific ways to grow patient volume. Free. No pitch.
Typical turnaround: 5 business days · 100% confidential