Insights

Sharp thinking on what's actually working in marketing right now.

Field notes from a team that runs $10B+ in marketing spend. Written for operators, not job-seekers.

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Answer Engine Optimization (AEO): The Complete Guide

AEO is how you get cited in ChatGPT, Perplexity, and Google AI Overviews. The framework, tools, and metrics Sentic uses to win AI visibility.

October 24, 202614 min read

AEO vs SEO: What Changes and What Doesn’t

AEO vs SEO explained: what changes when AI answer engines cite sources, what stays the same, and how to run SEO and AEO together from one plan.

October 25, 20268 min read

SEO in 2026: How AI Is Rewriting the Rules of Search (And What to Do About It)

Answer engines now mediate a growing share of buyer journeys. Here’s what changes, and what organic teams should actually do about it.

February 12, 20265 min read

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Archive

Every article we've published.

State of AI Visibility 2026: Who AI Search Names and Who It Cites

October 25, 202610 min read

AI Search Glossary: 42 Terms for AEO, GEO, and AI Search

October 25, 20269 min read

Social & Creative

Video Marketing Strategy: How to Plan, Create, and Measure Video in 2026

October 25, 20267 min read

SEO Secrets Unleashed: Top Tactics to Dominate Search Engines in 2026

September 4, 20257 min read

Analytics & Attribution

Marketing Attribution Models: How to Measure What Drives ROI

November 18, 20246 min read

Balancing Creativity and Data in Marketing: Art or Science?

May 22, 20246 min read

Analytics & Attribution

GA4 Guide: Key Events, Setup, and AI Traffic Tracking

November 6, 20236 min read

Digital Marketing Personalization: What Works and How to Start

October 14, 20235 min read

5 Ways AI Is Changing Digital Marketing

September 9, 20234 min read

Chatbots in Digital Marketing: Uses, Limits, and What’s Next

June 18, 20235 min read

7 Reputation Management Strategies That Work

May 7, 20235 min read

Amazon Ads Guide: Ad Types, Revenue, and How to Measure It

April 11, 20235 min read

Ad Sequencing: How to Tell a Story Across Video and Social Ads

March 5, 20235 min read

What Is ROAS? How to Calculate It and Set a Profitable Target

February 12, 20235 min read

Performance Max Guide: Setup, Controls, and Optimization

January 22, 20235 min read

Social & Creative

TikTok Ads Guide: Setup, Budgets, Creative, and Tracking

January 8, 20235 min read

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