Email & SMS

Owned-channel revenue that doesn't slow when ad costs rise.

Lifecycle marketing, automated flows, and creative built to drive the next purchase, engineered for retention, not just sends.

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How we work

How we run email & SMS.

A disciplined four-step engagement, with no rotating juniors and no quarterly reviews. The team that runs your account is the one that pitched it.

01

Lifecycle audit

Inventory existing flows, identify revenue leaks, and benchmark performance against category norms.

02

Segmentation & flow strategy

Map the full lifecycle: welcome, browse, cart, post-purchase, win-back, VIP.

03

Build & launch

Ship flows, creative, and pop-ups with deliverability + sender reputation engineered in.

04

Test & expand

Subject line, creative, and offer testing, plus expansion into SMS and lifecycle adjacencies.

Capabilities

Every lever, pulled deliberately.

Email & SMS isn't one job. It's a dozen jobs running at the same time. Here's the full surface our team owns on your behalf.

Lifecycle audit & flow mapping
ESP / SMS platform setup or migration
Welcome, browse, cart, post-purchase flows
Win-back & churn-prevention flows
Segmentation & dynamic audiences
Creative production for every send
A/B subject line & creative testing
Deliverability & sender reputation hygiene
Pop-up & list growth strategy
SMS compliance (TCPA, CASL)
Revenue-per-send reporting
Loyalty & VIP program integration
Certified across every platform that matters
Klaviyo
Iterable
Braze
Attentive
HubSpot
Postscript
Common questions

Questions buyers ask before they sign.

If you don't see yours, mention it on the call. We'd rather over-answer up front than create surprises later.

Most in-house teams own email & SMS as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.
12 months is our standard. The first quarter is rebuild: restructuring the program, fixing instrumentation, shipping a baseline test plan. Quarter two is where compounding starts to show. Most of our clients are in year three or beyond.
A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.
Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.
The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.
Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.
A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.
Compounds with

Often paired with.

Email & SMS performs best when the channels around it are working too. These are the services we most commonly run alongside it.

Service · High-intent demand capturePaid search
Service · Attribution + measurementData & analytics
Service · Brand + paid creativePaid & organic social
Free email & SMS audit

Get a free email & SMS audit.

A senior lifecycle strategist will audit your flows, segmentation, and deliverability, and send back 3–5 specific opportunities to grow email + SMS revenue. Free. No pitch.

Request your free audit

Typical turnaround: 5 business days · 100% confidential

A senior strategist personally reviews your account
Specific opportunities ranked by impact and effort
Competitive benchmark vs. peers in your category
90-day roadmap to connect the dots between insights and action