Data & analytics

Marketing data you can actually act on.

Analytics architecture, attribution, dashboards, and clean rooms, engineered so every team makes decisions from the same numbers, in real time.

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How we work

How we run data & analytics.

A disciplined four-step engagement, with no rotating juniors and no quarterly reviews. The team that runs your account is the one that pitched it.

01

Data audit & architecture

Inventory every source, identify gaps, and design a clean event taxonomy from the ground up.

02

Attribution & measurement model

Pick the right model for how your buyers actually decide, and instrument it end-to-end.

03

Build dashboards

Looker Studio, Tableau, or Domo dashboards designed around decisions, not data.

04

Activate insights

Embed analytics in the weekly cadence so every team makes decisions from the same view.

Capabilities

Every lever, pulled deliberately.

Data & analytics isn't one job. It's a dozen jobs running at the same time. Here's the full surface our team owns on your behalf.

Marketing data audit
GA4 implementation & migration
Server-side tag management
Custom event taxonomy & schema
Cross-channel attribution modeling
Data warehouse setup (BigQuery, Snowflake)
Looker Studio / Tableau dashboards
Conversion API integrations (Meta, TikTok, LinkedIn)
Cohort & customer journey analysis
Forecasting & budget allocation models
Clean-room & PII-safe matching
Executive reporting cadence
Certified across every platform that matters
GA4
Looker Studio
BigQuery
Snowflake
Northbeam
Triple Whale
Common questions

Questions buyers ask before they sign.

If you don't see yours, mention it on the call. We'd rather over-answer up front than create surprises later.

Most in-house teams own data & analytics as one of many channels, meaning it gets attention in 1 to 2 hour bursts per week. We commit a dedicated senior strategist plus a supporting analyst to your account every week, with weekly test cycles and bi-weekly executive readouts. The compounding effect of disciplined cadence is where the gains live.
12 months is our standard. The first quarter is rebuild: restructuring the program, fixing instrumentation, shipping a baseline test plan. Quarter two is where compounding starts to show. Most of our clients are in year three or beyond.
A weekly snapshot covering the metrics that matter for your business. A bi-weekly executive write-up of what we shipped, learned, and plan next. And a live dashboard with the full account roll-up, refreshed daily.
Success is defined together in the kickoff, usually a combination of margin-positive growth, blended CAC trajectory, and net-new pipeline quality. We tie every test back to one of those targets. Vanity metrics never make it into our readouts.
The first month is foundational: tracking, restructure, baseline testing. Most clients see directional wins in the first 6 to 8 weeks. Material business impact you’d defend in a board meeting usually shows up by month three.
Yes, we’re platform-agnostic on tooling. We work with GA4, Adobe Analytics, Northbeam, Triple Whale, Looker Studio, and most server-side setups. If your tracking has gaps, we’ll usually fix them in week one.
A senior strategist (the person on your sales calls) plus a supporting analyst, plus shared access to our creative + data leads when relevant. No rotating juniors. The team you meet in kickoff is the team running your account in month twelve.
Compounds with

Often paired with.

Data & analytics performs best when the channels around it are working too. These are the services we most commonly run alongside it.

Service · High-intent demand capturePaid search
Service · Display + retargetingProgrammatic & remarketing
Service · Owned-channel lifecycleEmail & SMS
Free data & analytics audit

Get a free data & analytics audit.

A senior data lead will audit your measurement stack, attribution model, and dashboards, and send back 3–5 specific opportunities to make your data more decision-grade. Free. No pitch.

Request your free audit

Typical turnaround: 5 business days · 100% confidential

A senior strategist personally reviews your account
Specific opportunities ranked by impact and effort
Competitive benchmark vs. peers in your category
90-day roadmap to connect the dots between insights and action