We got started by leveraging our people and technology to build a comprehensive Paid Media strategy. The key was segmenting Schnuck’s grocery delivery service and curbside pickup service into their own funnels. We also gave each one targeted keywords and tested messaging.
To refine and improve targeting and segmentation, we added demographic and audience data to the SEM bidding strategy.
We were also sensitive to Schnucks existing customer loyalty initiatives and ensured the paid media strategy aligned and complemented them.