Our Philosophy

At Sentic, our actions are guided by our core values. That’s why we prioritize honesty, accountability, and transparency in our relationships and in everything we do. Our commitment to these values is reflected in our work, where we strive to be stewards of your digital growth journey.

As partners sitting on the same side of the table, we treat each dollar as if it were our own. We pride ourselves on providing only the best insights, strategies, recommendations, and execution that prioritize your success.

“Character is what you do when no one is watching.”

Our Core Values


We strive to ensure that our work makes a positive impact on our customers, our people, and our communities.


We endeavor to lead by example, do good, and to elevate others to ensure we’re making a positive influence on our customers and those around us.


We hope that the work we do and the imprint we make yields long-term positivity and value, and is impactful enough to be remembered long after we’re gone.

Meet The Partners

Ben Otfinoski

Hello! I’m Ben Otfinoski, partner and CEO of Sentic. From an early age, I’ve been drawn to the process of creating. From building mountain bike trails as a kid, to building my first dorm room startup in college. Spending my career in digital marketing has allowed me to tap into this passion in ways I could have never imagined…building teams and technology, curating innovative digital strategies, and helping brands cultivate meaningful connections with their customers has allowed me to absolutely love what I do every day.

Prior to Sentic, I led go-to-market strategy at SIM Partners, a Chicago-based local SEO technology firm which ultimately was acquired by Reputation.com. I also previously founded SkiExperience.com, a customized ski vacation booking site and NuPal, a local discovery platform for Chicagoans.

When I’m not working with our amazing team and customers, you can find me spending time with my wife Sommar, our son Anthony, and our dog Franklin exploring New England. I also love skiing, practicing (fruitlessly) on my golf game, and rooting for all New England sports teams. Go Pats!

- Sentic Ben Otfinoski - Sentic Digital Marketing

“If you want to go fast, go alone. If you want to go far, go together.”

- Sentic Dionte Pounds - Sentic Digital Marketing

“If you’re going to do something – attack it.”

Dionte Pounds

I’m Dionte Pounds, partner and head of client service at Sentic. I have spent my entire career in the world of PPC advertising. Beginning with a college internship doing paid search ads, I was soon promoting my own website with Google Ads while still in school. After graduating from Indiana University I moved to Chicago to work with 3Q Digital, a fast-growing independent agency. My time at 3Q helped to accelerate my skills, and I benefited from working along innovative companies like SurveyMonkey, GoFundMe, and Fitbit.

Throughout this journey, I’ve seen it all. The Google ecosystem is my speciality, but I also have years of experience across Marketplace and Social ads including Facebook, Instagram, TikTok, and Reddit.

Outside of work, I live in the Old Town neighborhood of Chicago with my girlfriend and our dog. I like to spend my spare time in the gym, collecting vinyl records and watching sports.