To provide a strategy that would drive efficient and effective leads for the dental practices, our team’s top priority was to review each practice’s conversion actions to ensure a solid advertising ROI and set a foundation for future strategic initiatives. As part of this effort, we integrated each practice with CallRail software for improved call analytics and reporting.
With the foundation in place, the team adjusted location targeting based on each practice’s location and proximity to competing practices. Keyword targeting was also adjusted to reflect all the services and offers available to new patients.
Finally, Google My Business profiles were connected to individual Google Ads accounts to consume more real estate on the search results page. This ad extension type complemented the advertising messaging and allowed potential patients to know when they were near a dental practice.