:root {
    --navy: #042C53;
    --navy-2: #0a3a6b;
    --navy-deep: #021A33;
    --signal: #185FA5;
    --ink: #0B1A2E;
    --ink-2: #3C4A60;
    --muted: #6B7689;
    --line: #E6E4DE;
    --line-strong: #D7D4CB;
    --bg: #ffffff;
    --bg-alt: #F7F6F2;
    --lime: #FF6F5E;
    --serif: 'Source Serif 4', Georgia, serif;
    /* Category palette — muted, low-saturation */
    --cat-seo: #2E6E6E;
    --cat-paid: #B5762F;
    --cat-data: #5C4B7F;
    --cat-strat: #4A6075;
    --cat-social: #B5564C;
  }
  * { box-sizing: border-box; }
  html, body { margin: 0; padding: 0; }
  body { font-family: 'Inter', -apple-system, system-ui, sans-serif; color: var(--ink); background: var(--bg); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; }

  .eyebrow { text-transform: uppercase; letter-spacing: 0.14em; font-size: 12px; font-weight: 600; color: var(--signal); }
  .h-display { font-size: clamp(40px, 5.6vw, 72px); line-height: 1.02; letter-spacing: -0.035em; font-weight: 600; color: var(--navy); margin: 0; text-wrap: balance; }
  .h-section { font-size: clamp(28px, 3.4vw, 42px); line-height: 1.05; letter-spacing: -0.03em; font-weight: 600; color: var(--navy); margin: 0; text-wrap: balance; }
  .body-lg { font-size: 18px; line-height: 1.55; color: var(--ink-2); }
  .body { font-size: 15.5px; line-height: 1.55; color: var(--ink-2); }

  .container { max-width: 1240px; margin: 0 auto; padding: 0 28px; }
  section { padding: clamp(48px, 6vw, 88px) 0; }
  .bg-alt { background: var(--bg-alt); }

  /* Buttons */
  .btn { display: inline-flex; align-items: center; gap: 8px; height: 44px; padding: 0 18px; border-radius: 8px; font-size: 14.5px; font-weight: 500; letter-spacing: -0.005em; border: 1px solid transparent; transition: transform .15s ease, background .2s ease, box-shadow .2s ease, color .2s ease, border-color .2s ease; white-space: nowrap; }
  .btn-primary { background: var(--navy); color: #fff; box-shadow: 0 1px 0 rgba(255,255,255,.15) inset, 0 1px 2px rgba(4,44,83,.18); }
  .btn-primary:hover { background: var(--navy-2); transform: translateY(-1px); box-shadow: 0 8px 24px -8px rgba(4,44,83,.45); }
  .btn-on-navy { background: #fff; color: var(--navy); }
  .btn-on-navy:hover { background: #f0eee7; transform: translateY(-1px); }
  .btn-lg { height: 52px; padding: 0 22px; font-size: 15.5px; border-radius: 10px; }

  /* Nav */
  .nav { position: sticky; top: 0; z-index: 50; background: rgba(255,255,255,0.88); backdrop-filter: saturate(180%) blur(14px); -webkit-backdrop-filter: saturate(180%) blur(14px); border-bottom: 1px solid transparent; transition: border-color .2s ease, background .2s ease; }
  .nav.is-scrolled { border-bottom-color: var(--line); }
  .nav-inner { display: flex; align-items: center; justify-content: space-between; height: 68px; }
  .nav-logo img { height: 26px; display: block; }
  .nav-links { display: flex; gap: 4px; align-items: center; }
  .nav-link { padding: 8px 14px; font-size: 14px; font-weight: 500; color: var(--ink-2); border-radius: 6px; transition: color .15s ease, background .15s ease; }
  .nav-link:hover { color: var(--navy); background: rgba(4,44,83,0.04); }
  .nav-link.is-active { color: var(--navy); background: rgba(4,44,83,0.06); }
  .nav-right { display: flex; gap: 8px; align-items: center; }

  /* Hero */
  .insights-hero { padding: clamp(64px, 8vw, 104px) 0 clamp(40px, 5vw, 64px); position: relative;
    background: linear-gradient(180deg, #fbfaf7 0%, #ffffff 80%);
  }
  .insights-hero .eyebrow { display: inline-flex; align-items: center; gap: 10px; margin-bottom: 24px; }
  .insights-hero h1 { max-width: 18ch; margin: 0 0 22px; }
  .insights-hero .subhead { font-size: clamp(17px, 1.3vw, 19px); line-height: 1.55; color: var(--ink-2); max-width: 640px; margin: 0; }

  /* Featured shelf */
  .featured-section { padding-top: 0; padding-bottom: clamp(48px, 6vw, 88px); }
  .featured-row {
    display: flex; justify-content: space-between; align-items: baseline;
    margin-bottom: 28px;
  }
  .featured-row .eyebrow { display: inline-block; }
  .featured-row .view-all {
    font-size: 13.5px; color: var(--muted); font-weight: 500;
    transition: color .15s ease;
  }
  .featured-row .view-all:hover { color: var(--navy); }

  .featured-shelf {
    display: grid;
    grid-template-columns: 1fr 1fr;
    grid-template-rows: 1fr 1fr;
    gap: 16px;
    min-height: 580px;
  }
  .featured-card {
    background: #fff;
    border: 1px solid var(--line);
    border-radius: 14px;
    overflow: hidden;
    display: flex; flex-direction: column;
    transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
    position: relative;
    cursor: pointer;
  }
  .featured-card:hover { border-color: var(--signal); transform: translateY(-2px); box-shadow: 0 20px 40px -28px rgba(11,26,46,.18); }
  .featured-card:hover .ft-title { transform: translateX(4px); }
  .featured-card.is-marquee { grid-row: 1 / 3; }

  .ft-visual {
    aspect-ratio: 16 / 9;
    position: relative;
    overflow: hidden;
  }
  .featured-card.is-marquee .ft-visual { aspect-ratio: 16 / 10; }
  .ft-body {
    padding: 28px 28px 28px;
    display: flex; flex-direction: column; gap: 12px;
    flex: 1;
  }
  .featured-card.is-marquee .ft-body { padding: 32px 36px 32px; gap: 16px; }
  .ft-title {
    font-size: 22px; line-height: 1.2; letter-spacing: -0.02em;
    color: var(--navy); font-weight: 600; margin: 0;
    transition: transform .2s ease;
    text-wrap: balance;
  }
  .featured-card.is-marquee .ft-title { font-size: 30px; line-height: 1.1; }
  .ft-excerpt { font-size: 14.5px; line-height: 1.55; color: var(--ink-2); margin: 0; flex: 1; max-width: 60ch; }
  .featured-card.is-marquee .ft-excerpt { font-size: 16px; }
  .ft-meta { display: flex; gap: 14px; align-items: center; font-size: 12.5px; color: var(--muted); margin-top: auto; padding-top: 6px; }
  .ft-meta .dot { width: 3px; height: 3px; border-radius: 50%; background: var(--line-strong); }

  /* Category pill */
  .cat-pill {
    display: inline-flex; align-items: center; gap: 6px;
    height: 26px; padding: 0 12px;
    background: var(--cat-bg, rgba(46,110,110,0.10));
    color: var(--cat-fg, var(--cat-seo));
    border-radius: 999px;
    font-size: 11.5px; font-weight: 600;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    width: fit-content;
  }
  .cat-pill::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: currentColor; }

  /* Inline audit strip */
  .inline-audit {
    padding: 20px 0;
    background: var(--bg-alt);
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }
  .inline-audit-inner {
    display: flex; justify-content: space-between; align-items: center;
    gap: 24px; flex-wrap: wrap;
  }
  .inline-audit p { margin: 0; font-size: 14.5px; color: var(--ink-2); }
  .inline-audit a {
    font-size: 14px; color: var(--signal); font-weight: 500;
    display: inline-flex; align-items: center; gap: 6px;
    white-space: nowrap;
  }
  .inline-audit a:hover .arrow-line { transform: translateX(3px); }
  .arrow-line { transition: transform .2s ease; }

  /* Archive section */
  .archive-section { padding-top: clamp(56px, 7vw, 88px); }
  .archive-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; margin-bottom: 32px; }
  .archive-head .eyebrow { display: block; margin-bottom: 14px; }
  .archive-head h2 { margin: 0; }

  /* Filter bars */
  .filter-bar { padding: 18px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); margin-bottom: 40px; }
  .filter-row { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; }
  .filter-row + .filter-row { margin-top: 10px; }
  .filter-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 600; color: var(--muted); width: 80px; flex-shrink: 0; }
  .filter-pills { display: flex; gap: 6px; flex-wrap: wrap; }
  .pill-filter {
    display: inline-flex; align-items: center; gap: 6px;
    height: 32px; padding: 0 14px;
    background: transparent; border: 1px solid var(--line);
    border-radius: 999px;
    font-size: 13px; font-weight: 500; color: var(--ink-2);
    transition: all .15s ease;
    cursor: pointer;
  }
  .pill-filter:hover { border-color: var(--line-strong); color: var(--navy); }
  .pill-filter.is-active { background: var(--navy); border-color: var(--navy); color: #fff; }
  .pill-filter .count { font-size: 11px; opacity: 0.55; font-variant-numeric: tabular-nums; }

  /* Archive grid with right rail */
  .archive-layout { display: grid; grid-template-columns: minmax(0, 1fr) 280px; gap: 48px; align-items: flex-start; }
  .archive-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
  .article-card {
    background: #fff; border: 1px solid var(--line); border-radius: 12px;
    overflow: hidden;
    display: flex; flex-direction: column;
    transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
    cursor: pointer;
  }
  .article-card:hover { border-color: var(--signal); transform: translateY(-2px); box-shadow: 0 16px 36px -24px rgba(11,26,46,.18); }
  .ac-visual { aspect-ratio: 16 / 9; position: relative; overflow: hidden; }
  .ac-body { padding: 18px 20px 22px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
  .ac-title { font-size: 17px; line-height: 1.3; letter-spacing: -0.015em; color: var(--navy); font-weight: 600; margin: 0; text-wrap: balance; }
  .ac-meta { display: flex; gap: 12px; align-items: center; font-size: 12px; color: var(--muted); margin-top: auto; padding-top: 4px; }
  .ac-meta .dot { width: 3px; height: 3px; border-radius: 50%; background: var(--line-strong); }
  .archive-empty { grid-column: 1 / -1; padding: 64px 20px; text-align: center; color: var(--muted); border: 1px dashed var(--line-strong); border-radius: 12px; }
  .load-more {
    grid-column: 1 / -1; margin-top: 16px; text-align: center;
  }
  .load-more button {
    height: 44px; padding: 0 22px; border-radius: 8px;
    border: 1px solid var(--line-strong); background: #fff;
    color: var(--navy); font-size: 14px; font-weight: 500;
    transition: border-color .15s ease, color .15s ease;
    cursor: pointer;
    display: inline-flex; align-items: center; gap: 8px;
  }
  .load-more button:hover { border-color: var(--navy); }

  /* Right rail */
  .right-rail { display: flex; flex-direction: column; gap: 20px; position: sticky; top: 88px; }
  .rail-card {
    background: #fff; border: 1px solid var(--line); border-radius: 12px;
    padding: 22px 22px 24px;
  }
  .rail-eyebrow { font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 600; color: var(--signal); margin-bottom: 16px; display: block; }
  .rail-list { display: flex; flex-direction: column; gap: 0; }
  .rail-list-item {
    padding: 12px 0; border-top: 1px solid var(--line);
    display: flex; gap: 12px;
  }
  .rail-list-item:first-child { padding-top: 0; border-top: none; }
  .rail-list-item .rank {
    font-size: 13px; font-weight: 600; color: var(--muted);
    font-variant-numeric: tabular-nums; min-width: 18px;
  }
  .rail-list-item .info { flex: 1; min-width: 0; }
  .rail-list-item .title-r { font-size: 13.5px; line-height: 1.35; color: var(--navy); font-weight: 500; letter-spacing: -0.005em; }
  .rail-list-item .reads { font-size: 11px; color: var(--muted); margin-top: 4px; }
  .rail-list-item:hover .title-r { color: var(--signal); }
  .rail-card.subscribe p { font-size: 13.5px; line-height: 1.5; color: var(--ink-2); margin: 0 0 14px; }
  .sub-form { display: flex; flex-direction: column; gap: 8px; }
  .sub-form input {
    height: 40px; padding: 0 12px;
    border: 1px solid var(--line-strong);
    border-radius: 6px;
    font-size: 14px; color: var(--ink); background: #fff;
    transition: border-color .15s ease, box-shadow .15s ease;
    font-family: inherit;
  }
  .sub-form input:focus { outline: none; border-color: var(--navy); box-shadow: 0 0 0 3px rgba(4,44,83,0.10); }
  .sub-form button {
    height: 40px; padding: 0 16px;
    background: var(--navy); color: #fff;
    border: none; border-radius: 6px;
    font-size: 13.5px; font-weight: 500;
    cursor: pointer; transition: background .15s ease;
  }
  .sub-form button:hover { background: var(--navy-2); }
  .sub-form .ok { font-size: 12.5px; color: #19a974; font-weight: 500; text-align: center; padding: 4px 0; }

  /* Closing CTA */
  .closing-cta { background: var(--navy); color: #fff; padding: clamp(72px, 9vw, 120px) 0; position: relative; overflow: hidden; text-align: center; }
  .closing-cta::before, .closing-cta::after { content: ""; position: absolute; border-radius: 50%; border: 1px dashed rgba(255,255,255,0.08); pointer-events: none; }
  .closing-cta::before { width: 720px; height: 720px; top: -240px; left: 50%; transform: translateX(-50%); }
  .closing-cta::after { width: 460px; height: 460px; bottom: -200px; left: 50%; transform: translateX(-50%); border-color: rgba(255,255,255,0.12); }
  .closing-cta-inner { position: relative; z-index: 1; max-width: 760px; margin: 0 auto; }
  .closing-cta h2 { color: #fff; margin: 0 0 16px; }
  .closing-cta p { font-size: 18px; line-height: 1.55; color: rgba(255,255,255,0.78); margin: 0 0 32px; max-width: 580px; margin-left: auto; margin-right: auto; }
  .closing-cta .alt { display: block; margin-top: 22px; color: rgba(255,255,255,0.62); font-size: 14px; transition: color .15s ease; }
  .closing-cta .alt:hover { color: #fff; }

  /* Footer */
  footer { background: var(--navy-deep); color: rgba(255,255,255,0.7); padding: 80px 0 32px; }
  .footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 48px; }
  footer h4 { font-size: 12px; text-transform: uppercase; letter-spacing: 0.14em; color: rgba(255,255,255,0.5); font-weight: 600; margin: 0 0 18px; }
  footer ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 12px; font-size: 14px; }
  footer a:hover { color: #fff; }
  .footer-brand img { height: 28px; filter: brightness(0) invert(1); margin-bottom: 16px; }
  .footer-brand p { font-size: 13.5px; line-height: 1.55; color: rgba(255,255,255,0.55); max-width: 320px; }
  .footer-bottom { border-top: 1px solid rgba(255,255,255,0.1); margin-top: 64px; padding-top: 24px; display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px; font-size: 13px; color: rgba(255,255,255,0.45); }

  /* Responsive */
  @media (max-width: 1100px) {
    .archive-layout { grid-template-columns: 1fr; gap: 32px; }
    .right-rail { position: static; flex-direction: row; }
    .rail-card { flex: 1; }
  }
  @media (max-width: 980px) {
    .featured-shelf { grid-template-columns: 1fr; grid-template-rows: auto; min-height: 0; }
    .featured-card.is-marquee { grid-row: auto; }
    .archive-grid { grid-template-columns: repeat(2, 1fr); }
    .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
    .nav-links { display: none; }
  }
  @media (max-width: 640px) {
    .archive-grid { grid-template-columns: 1fr; }
    .right-rail { flex-direction: column; }
    .footer-grid { grid-template-columns: 1fr; }
    .filter-label { width: 100%; }
  }


.svc-dd { position: relative; display: inline-flex; }
.svc-dd-trigger {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 8px 12px 8px 14px;
  font-size: 14px; font-weight: 500; color: var(--ink-2);
  border-radius: 6px;
  background: transparent; border: 0;
  cursor: pointer;
  font-family: inherit;
  transition: color .15s ease, background .15s ease;
}
.svc-dd-trigger:hover,
.svc-dd[data-open="true"] .svc-dd-trigger { color: var(--navy); background: rgba(4,44,83,0.04); }
.svc-dd-trigger.is-active { color: var(--navy); }
.svc-dd-chev {
  width: 10px; height: 10px;
  transition: transform .18s ease;
  opacity: 0.7;
}
.svc-dd[data-open="true"] .svc-dd-chev { transform: rotate(180deg); opacity: 1; }

.svc-dd-panel {
  position: absolute;
  top: calc(100% + 10px);
  left: 50%;
  transform: translateX(-50%) translateY(-4px);
  width: min(640px, calc(100vw - 32px));
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  box-shadow:
    0 1px 0 rgba(255,255,255,0.6) inset,
    0 24px 48px -16px rgba(4,44,83,0.22),
    0 4px 12px -4px rgba(4,44,83,0.10);
  padding: 14px;
  z-index: 60;
  opacity: 0;
  pointer-events: none;
  visibility: hidden;
  transition: opacity .16s ease, transform .16s ease, visibility .16s;
}
.svc-dd[data-open="true"] .svc-dd-panel {
  opacity: 1;
  transform: translateX(-50%) translateY(0);
  pointer-events: auto;
  visibility: visible;
}
/* Pointer notch */
.svc-dd-panel::before {
  content: "";
  position: absolute;
  top: -7px;
  left: 50%;
  transform: translateX(-50%) rotate(45deg);
  width: 12px; height: 12px;
  background: #fff;
  border-left: 1px solid var(--line);
  border-top: 1px solid var(--line);
  border-top-left-radius: 3px;
}
/* Invisible hover bridge so the panel doesn't drop when crossing the gap */
.svc-dd-panel::after {
  content: "";
  position: absolute;
  top: -14px; left: 0; right: 0; height: 14px;
}

.svc-dd-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
}
.svc-dd-item {
  display: grid;
  grid-template-columns: 32px 1fr;
  gap: 12px;
  align-items: start;
  padding: 12px 14px;
  border-radius: 10px;
  text-decoration: none;
  color: var(--ink);
  transition: background .14s ease;
}
.svc-dd-item:hover { background: var(--bg-alt); }
.svc-dd-item.is-active {
  background: rgba(24,95,165,0.06);
}
.svc-dd-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  background: var(--bg-alt);
  color: var(--signal);
  display: grid; place-items: center;
  flex-shrink: 0;
  transition: background .14s ease, color .14s ease;
}
.svc-dd-item:hover .svc-dd-icon {
  background: var(--navy);
  color: #fff;
}
.svc-dd-item.is-active .svc-dd-icon {
  background: var(--signal);
  color: #fff;
}
.svc-dd-name {
  display: block;
  font-size: 14px;
  font-weight: 600;
  color: var(--navy);
  line-height: 1.2;
  letter-spacing: -0.005em;
}
.svc-dd-blurb {
  display: block;
  margin-top: 3px;
  font-size: 12.5px;
  color: var(--muted);
  line-height: 1.4;
}

.svc-dd-footer {
  margin-top: 6px;
  padding: 12px 14px 4px;
  border-top: 1px solid var(--line);
  display: flex; align-items: center; justify-content: space-between;
  gap: 12px;
}
.svc-dd-footer .all-link {
  font-size: 13px; font-weight: 500;
  color: var(--navy);
  display: inline-flex; align-items: center; gap: 6px;
}
.svc-dd-footer .all-link:hover { color: var(--signal); }
.svc-dd-footer .all-link svg { transition: transform .15s ease; }
.svc-dd-footer .all-link:hover svg { transform: translateX(2px); }
.svc-dd-footer .audit-link {
  font-size: 12.5px;
  color: var(--muted);
}
.svc-dd-footer .audit-link strong { color: var(--navy); font-weight: 600; }

@media (max-width: 1100px) {
  .svc-dd-panel { display: none; }
}