Ultra Game

Overview

Ultra Game, a retailer specializing in NBA and NFL merchandise, transitioned from selling exclusively on Amazon to launching their Shopify website. To establish an independent online presence and drive traffic, they implemented a multi-channel strategy across PPC, SEO, Paid Social, Organic Social, and Email Marketing.

Problem

Ultra Game faced several challenges, including limited brand awareness, technical SEO issues on their new Shopify site, compromised social media accounts, and no existing email marketing infrastructure. Their primary goal was to boost visibility, engagement, and sales across digital platforms while building a loyal customer base.

Solution

Sentic developed a cohesive, multi-faceted strategy to address Ultra Game’s challenges. The approach began with a Shopify site overhaul to fix technical issues, optimize SEO, and improve user experience. Paid and organic search strategies were launched to drive targeted traffic, including Google Shopping campaigns focusing on high-intent keywords and geo-targeting to sports-heavy regions. On the social media front, new Facebook and Instagram profiles were created after a hack compromised their previous accounts, and dynamic product carousel ads were launched to showcase merchandise.

A fresh content strategy was introduced to grow organic social engagement, featuring giveaways, team-focused posts, and interactive content to foster community. Additionally, a comprehensive email marketing infrastructure was established, including pop-up forms with discounts, automated workflows for welcome emails and abandoned carts, and weekly campaigns promoting top-selling products.

This unified effort ensured consistent visibility and engagement across all channels while efficiently driving conversions.

Results

Ultra Game experienced significant growth and improved performance across all channels:

• Revenue Growth: Google Shopping campaigns and SEO improvements boosted net sales by 720%, surpassing 139% of the sales goals.
• Search Visibility: SEO optimizations enhanced product rankings and search performance, driving more organic traffic.
• Social Media Impact: Paid social campaigns doubled Ultra Game’s Facebook following, while engagement increased by 370%. The new Facebook page reached over 1M accounts within 90 days.
• Email Marketing Success: The email list grew by 100% for three consecutive months, and email became a top 5 revenue channel during the holiday peak. Automation saved internal resources while driving traffic and repeat sales.
• Community Building: Organic social efforts fostered an active, engaged audience of sports fans, boosting overall brand loyalty and recognition.

Conclusion

Ultra Game successfully transitioned to an independent online presence through a unified digital marketing strategy. Addressing technical challenges, leveraging targeted advertising, and fostering community engagement helped the brand grow its visibility, revenue, and customer base, positioning it for long-term success.