Skydeo

Background

Skydeo is a data-driven audience intelligence platform that helps businesses refine their marketing strategies through predictive analytics and custom audience segmentation. By leveraging cutting-edge data technology, Skydeo enables brands to reach high-intent consumers with precision, optimizing ad spend and improving campaign performance.

Strategy

SEO Strategy

To address Skydeo’s challenges with online visibility and outdated SEO practices, we developed a comprehensive strategy that included in-depth keyword research, competitor analysis, and a revamped content strategy. By targeting industry-specific search terms such as “predictive audience manager” and “custom marketing segments,” we ensured Skydeo appeared in front of relevant searchers. Additionally, we optimized their website’s UX, page speed, and metadata to enhance search rankings and user engagement.

PPC Strategy

Skydeo’s paid search strategy focused on both branded and non-branded keyword campaigns, ensuring visibility across relevant industries.

We incorporated mid-funnel PMAX campaigns to target high-intent audiences across multiple Google-owned channels, such as YouTube and Gmail.

This approach allowed us to drive high-quality traffic while maintaining cost efficiency.

Email Marketing Strategy

To strengthen Skydeo’s email marketing efforts, we migrated their sends to a more sophisticated ESP, implemented domain warming techniques, and optimized list segmentation. We also introduced AI-driven pop-up forms to grow their email list and developed a strategic welcome flow to nurture new subscribers.

Paid Social

Skydeo’s paid social presence was built from the ground up, focusing on engaging decision-makers across LinkedIn, Instagram, and TikTok. By crafting platform-specific creative and messaging, we maximized ad engagement and lead generation.

Organic Social

We established a consistent posting schedule on LinkedIn, Instagram, and Facebook, ensuring Skydeo maintained a professional yet approachable brand presence. Our efforts focused on visually appealing content and industry-relevant insights to foster meaningful engagement with B2B audiences.

Results

Our strategic efforts transformed Skydeo’s digital presence, significantly improving visibility, lead generation, and audience engagement across multiple channels.

SEO initiatives resulted in a 378% growth in organic search appearances and a 257% increase in organic website clicks, expanding brand exposure and engagement.

PPC campaigns drove 97.3% of paid search traffic from non-branded campaigns.

‍Email marketing efforts increased send volume by 15x while maintaining strong open rates, with AI-driven pop-ups achieving a 5.9% conversion rate.

Paid social campaigns reached 700,000 accounts in three months, generating 15,000 website visits.

Organic social efforts led to a 6,200% increase in LinkedIn impressions, an 80% growth in reactions, and a 137% boost in Meta platform engagements.

By aligning SEO, PPC, email, and social strategies, Skydeo successfully expanded its reach, drove high-value leads, and strengthened its authority in the data intelligence space.