Saint Elizabeth Community

Overview

Saint Elizabeth Community is a nonprofit organization trusted by Rhode Island families for over 140 years to provide exceptional senior care. Sentic supported them with increasing visibility and consideration among potential residents in the competitive senior living market of Rhode Island.

Solution

Sentic developed an integrated digital marketing strategy to elevate Saint Elizabeth Community’s online presence and drive qualified leads. The approach centered on leveraging paid search campaigns and SEO to improve visibility and engagement with target audiences.

Paid search campaigns focused on high-impact, non-branded keywords to capture search traffic from individuals looking for senior living options in Rhode Island. Geo-targeting around the East Greenwich community ensured that ads were reaching the most relevant audiences. Additionally, the campaigns were designed to boost awareness and consideration, driving traffic and leads that might otherwise have been missed.

The SEO strategy complemented these efforts by optimizing the website’s visibility in organic search results, ensuring that the organization was well-positioned to attract traffic from non-paid channels. Analytics and reporting tracked progress and revealed the ripple effect of paid campaigns on organic traffic and direct inquiries.

Results

The integrated approach delivered impressive outcomes:

Paid Search Impact

• 24,000 impressions from non-branded keyword searches.
• 2,214 website visits since launch in August 2024, all originating from paid search.

Broader Visibility Gains

• Increased Traffic Across Channels: New users rose by 72%, and returning users increased by 90% across all channels, demonstrating the positive impact of paid search on organic and direct traffic.
• Enhanced Brand Awareness: Paid campaigns significantly boosted overall visibility, helping Saint Elizabeth gain a stronger foothold in the competitive senior living space.

Conclusion

Sentic’s targeted and data-driven digital strategy enabled Saint Elizabeth Community to reach new audiences, generate leads, and improve overall brand visibility. By effectively combining paid search efforts with broader SEO strategies, Sentic ensured that Saint Elizabeth could connect with families seeking trusted senior care solutions in Rhode Island.