SAHARA Las Vegas

Overview

SAHARA Las Vegas, a luxury hotel on the iconic Las Vegas Strip. We scaled bookings and revenue through paid social campaigns while navigating the highly competitive Las Vegas hospitality market.

Solution

Sentic developed a comprehensive paid social strategy to drive measurable growth for SAHARA Las Vegas. This strategy focused on creative innovation, audience targeting, and specialized campaigns for flash sales and events to maximize engagement and revenue.

Creative Testing

We rigorously tested various creative formats, including static images, videos, carousels, and slideshows, to identify high-performing assets. This testing evaluated room imagery, lifestyle shots, and format preferences to refine campaigns that resonated with SAHARA’s diverse audience base.

Audience Optimization

Advanced targeting techniques ensured campaigns reached a broad yet precise demographic, spanning luxury travelers and weekend vacationers. Campaigns were tailored to maximize relevance and impact for each audience segment.

Flash Sales & Event Campaigns

Beyond core hotel promotions, we designed campaigns for flash sales and special events, generating additional engagement and revenue while reinforcing SAHARA’s market presence.

This holistic approach combined creative excellence and strategic targeting to elevate SAHARA Las Vegas’s paid social efforts and deliver record-breaking results.

Results

The 2024 paid social campaigns produced unprecedented outcomes, driving growth across all key performance indicators compared to 2023:

• Reach: +24.4% YoY
• Impressions: +32% YoY
• Total Purchases: +719% YoY
• Total Revenue: +154% YoY
• ROAS: +190% YoY

Hotel-Specific Campaigns

• Purchases: +710% YoY
• Revenue: +190% YoY

Conclusion

Through innovative creative testing, precise audience segmentation, and specialized campaigns, Sentic helped SAHARA Las Vegas achieve transformative results. The strategy not only boosted bookings and revenue but also strengthened SAHARA’s brand visibility in the competitive Las Vegas hospitality market.