CASE STUDY

LiveWell

Increasing visibility among loved ones of individuals with dementia and positioning LiveWell as a premier memory care facility.

Overview

LiveWell, a Connecticut-based memory care residence that has been innovating for over 30 years to support individuals experiencing cognitive changes, approached Sentic to increase visibility among loved ones of individuals with dementia and position LiveWell as a premier memory care facility while aligning messaging with their compassionate, research-driven philosophy.

Solution

Sentic implemented a comprehensive digital marketing strategy to enhance LiveWell’s visibility and drive meaningful engagement. This approach began with a thorough audit of LiveWell’s website to identify technical and content improvements. On-page SEO optimization ensured the site was efficient and engaging, while off-page strategies, including high-quality backlinks and consistent external citations, bolstered credibility.

Paid search campaigns targeted competitive memory care and dementia-related keywords to capture new audiences, with bid adjustments for location, device, and time to maximize efficiency. Seasonal and event-based campaigns further promoted LiveWell’s unique offerings, including special programs and events. Additionally, LiveWell’s Google Business Profile was optimized to increase local visibility and engagement.

A thoughtful content strategy aligned with LiveWell’s mission of fostering compassionate conversations about dementia. This included creating resources and articles that positioned the organization as a trusted thought leader in memory care. All efforts were monitored through detailed analytics and reporting to track progress and ensure ongoing optimization.

Results

The integrated strategy delivered impactful outcomes for LiveWell:
  • Increased Visibility: SEO enhancements improved organic rankings and traffic for key search terms, while optimizing the Google Business Profile drove a spike in local inquiries.
  • Engaged Audience: Paid search campaigns accrued over 12,000 impressions and 1,600 website clicks in just four months. More than 57% of contact inquiries originated from non-branded searches and capturing new audiences.
  • Meaningful Messaging: SEO-aligned content positioned LiveWell as a thought leader, fostering compassionate, informed conversations about dementia.
  • Improved Efficiency: A data-driven approach enabled seamless adjustments to campaigns and content, ensuring alignment with evolving goals.

Conclusion

Sentic’s integrated approach empowered LiveWell to enhance its visibility and connect with key audiences effectively. By combining SEO, paid search, and analytics, Sentic not only drove tangible results but also aligned LiveWell’s digital presence with its mission of fostering understanding and compassionate care for individuals experiencing cognitive changes.

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