Increasing visibility among loved ones of individuals with dementia and positioning LiveWell as a premier memory care facility.
LiveWell, a Connecticut-based memory care residence that has been innovating for over 30 years to support individuals experiencing cognitive changes, approached Sentic to increase visibility among loved ones of individuals with dementia and position LiveWell as a premier memory care facility while aligning messaging with their compassionate, research-driven philosophy.
Sentic implemented a comprehensive digital marketing strategy to enhance LiveWell’s visibility and drive meaningful engagement. This approach began with a thorough audit of LiveWell’s website to identify technical and content improvements. On-page SEO optimization ensured the site was efficient and engaging, while off-page strategies, including high-quality backlinks and consistent external citations, bolstered credibility.
Paid search campaigns targeted competitive memory care and dementia-related keywords to capture new audiences, with bid adjustments for location, device, and time to maximize efficiency. Seasonal and event-based campaigns further promoted LiveWell’s unique offerings, including special programs and events. Additionally, LiveWell’s Google Business Profile was optimized to increase local visibility and engagement.
A thoughtful content strategy aligned with LiveWell’s mission of fostering compassionate conversations about dementia. This included creating resources and articles that positioned the organization as a trusted thought leader in memory care. All efforts were monitored through detailed analytics and reporting to track progress and ensure ongoing optimization.
The integrated strategy delivered impactful outcomes for LiveWell:
Sentic’s integrated approach empowered LiveWell to enhance its visibility and connect with key audiences effectively. By combining SEO, paid search, and analytics, Sentic not only drove tangible results but also aligned LiveWell’s digital presence with its mission of fostering understanding and compassionate care for individuals experiencing cognitive changes.
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