Jerry’s Artarama

Overview

Jerry’s Artarama sought to enhance its online presence and boost sales for its most popular brands through a focused PPC strategy. Facing a competitive online marketplace, the company aimed to increase website traffic, improve product visibility, and capture the attention of high-intent shoppers actively searching for their products or brand.

Problem

The primary challenge was driving visibility and sales in a crowded market while ensuring Jerry's Artarama remained top-of-mind for potential customers, particularly for their top-selling products.

Solution

To address this, we implemented a targeted PPC strategy that combined Shopping and Branded Search campaigns:

• Shopping Campaigns: Designed to showcase Jerry’s Artarama’s popular products directly in search results, making it easy for shoppers to discover and purchase desired items.
• Branded Search Campaigns: Focused on capturing high-intent traffic from users actively searching for Jerry’s Artarama or the specific brands they carry, ensuring the company maintained visibility at critical decision-making moments.

This dual approach strategically aligned with the shopping behaviors of their audience, maximizing reach and relevance.

Results

The targeted PPC campaigns delivered impressive outcomes:

• Clicks: Increased by 10% year-over-year, reflecting enhanced engagement and visibility.
• Purchases: Rose by 13%, indicating stronger conversion rates from targeted traffic.
• Revenue: Grew by 18% YoY.

The results showcased the effectiveness of a well-executed PPC strategy, solidifying Jerry’s Artarama’s position as a leading online art supplier while driving significant growth in both engagement and revenue.