Animated Storyboards

Challenges

Animated Storyboards (ASB), a leader in animatics and storyboarding, faced the challenge of increasing online visibility in a competitive market while improving lead generation and cost efficiency across digital channels.

Their PPC efforts required optimization to focus on high-quality traffic, SEO needed enhancements to improve rankings and engagement, and email marketing strategies needed refinement to maintain strong inbox placement and drive conversions.

Strategy

To address these challenges, we deployed a multi-channel strategy incorporating SEO, PPC, and email marketing to enhance ASB’s digital footprint and improve lead acquisition.

SEO Strategy

We implemented a tailored SEO approach to improve keyword rankings, drive organic traffic, and enhance user experience. Extensive keyword research identified high-value, long-tail search terms relevant to ASB’s niche.

Content was optimized across titles, meta descriptions, and service pages to improve rankings. A content strategy introduced educational resources, such as guides on concept testing and cinematic processes, to establish ASB as an industry authority.

Technical improvements, including enhanced site speed and structured data, ensured search engine best practices were met. Performance tracking enabled ongoing refinements to maximize results.

PPC Strategy

We refined ASB’s PPC campaigns by prioritizing high-quality, non-branded search traffic over lower-performing display campaigns. This approach ensured budget efficiency and higher conversion rates by focusing on search users actively seeking animatics and storyboarding services.

Demand Generation campaigns were also leveraged to enhance brand awareness among qualified audiences.

Email Marketing Strategy

To improve email engagement and lead generation, we conducted in-depth A/B and seed testing to diagnose deliverability issues, implemented domain rotation for improved inbox placement, and introduced bot filtering for cleaner analytics.

A resend strategy using segmented lists improved engagement, while a strategically timed pop-up form captured high-intent leads, enabling rapid follow-ups by the ASB team.

Results

Our comprehensive digital strategy delivered significant improvements in visibility, lead generation, and cost efficiency.

SEO efforts resulted in a 63% increase in search impressions, a 160% rise in organic clicks, and a 70% boost in organic website sessions. ASB gained three new top-ranked keywords and 15 additional keywords in the top three positions, reinforcing their authority in the industry.

PPC strategy optimizations led to a 532% increase in form fills, despite a 70% reduction in website traffic from paid ads. Cost efficiency improved significantly, with cost per lead decreasing by 75%, demonstrating a more effective allocation of ad spend.

Email marketing enhancements reduced hard bounces by 24%, increased send volume by 10% while maintaining a strong 16% open rate.

By aligning SEO, PPC, and email marketing into a cohesive strategy, Animated Storyboards successfully enhanced its digital presence, increased qualified leads, and improved cost efficiency, solidifying its leadership in the animatics and storyboarding space.