American Farm Company (AFC)

Background

American Farm Company (AFC), an established e-commerce brand with a strong foundation, sought to enhance its digital storefront and optimize its marketing strategy.

Despite steady growth, AFC identified gaps in audience targeting, paid advertising efficiency, and conversion performance. Sentic was engaged to refine their digital strategy across PPC, Shopping, SEO, Paid Social, and Email Marketing, with the goal of increasing revenue and improving return on investment.

Strategy

SEO & Website Optimization

AFC had a solid site structure but lacked in-depth keyword targeting and on-page optimization. After conducting an in-depth site audit, Sentic resolved technical and content-based SEO issues to improve rankings and user engagement.

A targeted keyword strategy, combined with content enhancements and conversion rate optimization (CRO), ensured a seamless customer experience while boosting search visibility.

PPC & Shopping Campaigns

AFC's paid search efforts had been underutilized, limiting their ability to scale revenue effectively. To address this, Sentic implemented advanced tactics beyond brand search, including Shopping campaigns and Performance Max (PMAX) strategies.

PMAX campaigns were optimized with high-quality imagery and video assets to drive engagement, while YouTube ads were introduced for brand awareness.

Paid Social

Before Sentic’s involvement, AFC’s paid social strategy was overly reliant on top-of-funnel campaigns, leading to audience fatigue and inefficient spending. We restructured campaigns by:

• Expanding audience targeting beyond women to include men and interest-based segments.
• Broadening lookalike audiences from 1% to 3-5% for improved reach.
• Refreshing creative assets to reduce ad fatigue and improve engagement.
• Introducing flash sales and targeted promotions, including a Christmas pajama campaign that significantly boosted holiday revenue.

Email Marketing

AFC wanted to maximize its email performance during peak seasons while ensuring brand consistency and reducing customer confusion. Sentic revamped the email strategy by:

• Implementing dynamic product feeds based on browsing and purchase history.
• Using smart sending to optimize send times.
• Segmenting audiences based on engagement levels.
• Redesigning email templates to align with AFC’s website.
• Adding countdown timers and disclaimers to improve clarity and urgency.

Results

• PPC & Shopping: Shopping campaigns achieved a 3X ROAS, while PMAX optimizations lifted PPC revenue by 35% over the previous five months. YouTube Ads drove incremental revenue that fully covered ad costs.
• Paid Social: Total revenue increased by 26%, with a 12% increase in paid social revenue. The Christmas pajama campaign achieved an AOV nearly double that of evergreen campaigns.
• Email Marketing: Revenue from email grew 98% vs. the previous 90 days and 91% YoY. Conversion rates increased 77% vs. the previous 90 days and 52% YoY. Pop-up form conversion rates surged 88% during peak holiday weeks. Unsubscribe rates dropped by 23%, while spam complaints declined by 50%.

Through a data-driven and performance-focused approach, Sentic helped AFC refine its digital marketing strategy, optimize conversion paths, and drive significant revenue growth across multiple channels.